Alliance Jiu Jitsu launched in the summer of 2021, a business partnership with a shared passion for Brazilian Jiu-Jitsu between Professor Zeno McCoy (right) and Assistant Professor Dan Kinchen (left). The academy officially became a part of the Alliance Jiu Jitsu organization in December 2021. The goal of Alliance Jiu Jitsu is to provide the premier BJJ training facility for all – men, women, and kids – to the families of Allen, TX and surrounding communities.